{"id":2683,"date":"2026-01-30T14:03:20","date_gmt":"2026-01-30T14:03:20","guid":{"rendered":"https:\/\/lach.hu\/?page_id=2683"},"modified":"2026-02-09T13:04:17","modified_gmt":"2026-02-09T13:04:17","slug":"nagykoru","status":"publish","type":"page","link":"https:\/\/lach.hu\/en\/nagykoru\/","title":{"rendered":"PRO_Nagykorut"},"content":{"rendered":"
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Visual Identity of Nagyk\u00f6r\u00fat, Budapest<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Open Visual Identity Design Competition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Location:\u00a0
<\/strong>Budapest<\/p>

Designer:<\/strong>\u00a0
B\u00e1lint Lach<\/p>

Year:
<\/strong>2025<\/p>

Award:<\/strong>
2nd Place<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"budapesti_korut_arculata_1\"<\/figure><\/a><\/div>
\"budapesti_korut_arculata_6\"<\/figure><\/a><\/div>
\"budapesti_korut_arculata_3\"<\/figure><\/a><\/div>
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\"budapesti_korut_arculata_4\"<\/figure><\/a><\/div>
\"budapesti_korut_arculata_2\"<\/figure><\/a><\/div>
\"budapesti_korut_arculata_8\"<\/figure><\/a><\/div>
\"budapesti_korut_arculata_7\"<\/figure><\/a><\/div>
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In the summer of 2025, BKK (Budapest Transport Centre) announced a design competition as part of the Grand Boulevard\u2019s overall renewal. The objective was to bring a fresh visual perspective to this iconic urban corridor, reflecting its revitalization in the city's everyday life.\n\nThe goal was to create a unified yet highly adaptable visual identity that captures the unique character of each section\u2014Szent Istv\u00e1n, Ter\u00e9z, Erzs\u00e9bet, J\u00f3zsef, and Ferenc k\u00f6r\u00fat\u2014while maintaining a cohesive brand image for the entire Nagyk\u00f6r\u00fat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The Budapest Image Guide provides a detailed framework for the city\u2019s unified visual identity, a system already adopted by various municipal organizations. However, the Nagyk\u00f6r\u00fat project demanded a different approach. Rather than representing a single entity, the Nagyk\u00f6r\u00fat is a vital public space and an essential stage for the community life of Budapest. Consequently, the visual concept required a shift in perspective: moving beyond corporate guidelines to create an identity that resonates with the living, breathing fabric of the city\u2019s most significant urban corridor.<\/p>

Throughout the design process, I adhered to the core principles of the Budapest Image Guide while introducing subtle, intentional deviations. A key feature is the logo\u2019s form: instead of a closed circle, it is a ring segment based on a semi-circle\u2014mirroring the actual layout of the Nagyk\u00f6r\u00fat, which does not form a complete loop. This open-ended geometry creates a flexible framework for future growth and adaptation, allowing the conceptual system to be extended to other boulevards or urban corridors as the city evolves.<\/p>

The color palette remains aligned with the official Image Guide, but with a strategic nuance: the primary dark turquoise shade is closely related to the mandated dark green, yet it offers a fresher, more vibrant aesthetic. This choice consciously reflects the existing urban character elements of the Nagyk\u00f6r\u00fat\u2014such as the candelabras, waste bins, bollards, and advertising pillars\u2014whose color schemes naturally oscillate between blue and green tones.\n\nIn the context of the official guidelines, green symbolizes renewal, nature, and green infrastructure, making it exceptionally relevant for the revitalization of the Nagyk\u00f6r\u00fat.<\/p>

The ultimate goal was to create a harmonious and understated, yet characterful identity that integrates seamlessly into the existing urban environment while remaining distinct from the branding of municipal organizations. In this way, the Nagyk\u00f6r\u00fat logo becomes more than just a visual element\u2014it serves as the expression of a new type of urban identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBack<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Budapesti Nagyk\u00f6r\u00fat arculata Ny\u00edlt arculattervez\u00e9si p\u00e1ly\u00e1zat Helysz\u00edn:\u00a0Budapest Tervez\u0151:\u00a0Lach B\u00e1lint \u00c9v:2025 D\u00edj:II. hely 2025 nyar\u00e1n a BKK p\u00e1ly\u00e1zatot \u00edrt ki arculattervez\u0151knek. Ennek c\u00e9lja volt, hogy a Nagyk\u00f6r\u00fat vizu\u00e1lisan is \u00faj f\u00e9nyt kapjon a meg\u00faj\u00edt\u00e1s r\u00e9szek\u00e9nt, \u00e9s ezt t\u00fckr\u00f6zze a v\u00e1ros mindennapjaiban. A c\u00e9l egy egys\u00e9ges, de soksz\u00edn\u0171en adapt\u00e1lhat\u00f3 arculat, amely megjelen\u00edti a Nagyk\u00f6r\u00fat egyes szakaszainak \u2013…<\/p>","protected":false},"author":1,"featured_media":2526,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Budapesti Nagyk\u00f6r\u00fat arculata","_seopress_titles_desc":"","_seopress_robots_index":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2683","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/pages\/2683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/comments?post=2683"}],"version-history":[{"count":26,"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/pages\/2683\/revisions"}],"predecessor-version":[{"id":3585,"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/pages\/2683\/revisions\/3585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/media\/2526"}],"wp:attachment":[{"href":"https:\/\/lach.hu\/en\/wp-json\/wp\/v2\/media?parent=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}