G Man

Presenter:
G Man (Ferenc Baráth), rapper, songwriter

Designer: 
Bálint Lach

Year:
2018-2021

My multi-year collaboration with the Transcarpathian rapper G Man has been one of the most defining periods of my visual creative work. Our joint efforts began with classic identity design: after creating the logo, I moved on to the graphic design of posters and promotional materials for his performances and concerts. However, this process quickly evolved beyond static graphics, shifting toward the world of motion pictures.

In the field of music video production, we chose a unique path: instead of traditional filming, I created complex animated worlds built from photo collages. These productions required a high degree of patience and precision, as a single project could take up to six months to complete. I complemented the visual experience with kinetic typography (lyrics video), where the pulsing and animation of the text moved in close harmony with the rhythm of the music and the lyrical world of the rap. This experimental approach allowed us to present the message of G Man's songs on a deeper, more symbolic visual level, while I personally underwent significant professional growth in the fields of animation and editing.